E-commerce has been one of the fastest-growing businesses in the world. Despite the fact that the market growth will keep its momentum, there are problems we continue facing due to their centralized structures.
Facebook was not established as an e-commerce website but is currently used by many people for this purpose. Recently, the privacy fear faced by Facebook was discussed all over the world. Capping off the membership and using alternative applications seems to remain popular for a while.
At this point, it serves a purpose the issue of e-commerce and privacy. The reason I want to address this issue first is nothing more than the most main and common problem. On one hand, those who defend the rights of privacy and data security, on the other hand, constantly growing e-commerce websites…
Herein, both sides have valid concerns, because the answers to questions such as which detailed data is kept for how long in these applications or who can access these data are not clear, which increases the burden on e-commerce websites.
Customers like the convenience of saving their data on e-commerce websites to be filled automatically with their next order. But they don't like to receive a message that their username, password, credit card number, and other personal information might have been compromised by a security breach.
So which concepts can be helped in this context?
Realize an e-commerce digital risk management assessment and fix any potential vulnerabilities found. This process will also reveal whether your brand complies with all data protection or privacy regulations. Make sure your privacy and data protection policy is clear and easy to find so customers can feel they trust you with their private information.
End of the unbanked era, is it still people who do not have credit cards?
It is quite clear that there are many valid reasons for this consideration. Well, how do we gain customers who don't adopt this idea?
“I can't do any shopping because I don't have a credit card. Why don't you have a payment technique at the door? I want to shop too. We trust you from Trendyol, but I cannot do any shopping because there is no payment at the door. Can you help me?’’
It is possible to come across such customer comments on almost all e-commerce websites. The use of cash still offers customers the opportunity to shop more securely in many countries. Especially when it comes to payment, offering only the credit card option when ordering can cause insecurity for the customer; it can cause mobile device users who do not use credit cards to lose potential customers.
The cash option is of great importance for those who do not prefer to shop online for various reasons, to be included in the online shopping ecosystem.
We all undoubtedly agree that in e-commerce, product reviews directly affect consumers' attitudes towards products and sales, as they are social proofs. It is true that negative reviews also provide a transparent environment for the consumer, but what about fake reviews?
Although many e-commerce websites try to make provisions against these fake reviews, it is not always possible to avoid them. It is possible to go about this issue on both sides.
First of all, it is very risky to consult fake reviews to increase the sales of products on your website. Since fake reviews can destroy your brand reputation.
On the other hand, always check the fake reviews made to abuse your brand and prefer transparent communication with your customers to prove that these accusations are fake.
Another issue is the high-cost shipping problem, which both companies and consumers especially emphasize in e-commerce.
Sure, all of us have experienced that shipping costs more expensive than the product we ordered. While e-commerce companies are working to reduce shipping costs, consumers are trying to choose companies that offer low-fee or free options.
For this reason, it is mandatory to organize free shipping campaigns to compete with others to increase your sales. In this context, there is no doubt that it is difficult to reach a mutual compromise between consumer and company. However, the campaigns you organize periodically can increase your chances of competition.
In addition, it is a fact that many customers give up the purchase after spending minutes on your website, facing a high-cost shipping fee. For this reason, it is helpful to have some content on your website that will inform your customers about your shipping costs during the shopping process.
In e-commerce, things may not always go properly, but it shouldn’t be forgotten that the solution is to understand the customer.
At this point, you are the one to decide “empathy or sympathy”?
Take your side and get started!