Updated: Nov 23, 2021
Have you ever wondered why we, as human beings, like to read and listen to stories? Since our childhood, why do we love stories? Why is it that when we hear a story behind any creation, object, or action, we fall in love with it?
Photo by Suzy Hazelwood on Pexels
This article will show you how to think like a storyteller and the secret sauce of stories that can connect us by differentiating from others with just ONE question waiting to be answered.
What Does Your Brand Solve The Biggest Problem Your Most Ideal Customer Has?
What is the biggest problem in the world today? No, it's not climate change or global warming, but rather, what is your passion in life? And yes, this is an actual question!
Everyone has a story to share where they’re from, how they grew up, how their businesses started. What made them want to create it. Where they are now, what struggles they went through, and why they are the way they are. I think stories are essential for one reason: To connect with another human being on an emotional level. But this is not why brands should tell stories. We tell stories because we know that if we have a mission to solve a problem in which our niche has the same pain, it makes our purpose one; it makes us ONE.
People who have common problems believe in the power of working together, which means being in the same boat is a great way to create a connective language. What a brand wants more than this?
Every business has a story behind it. The reason they exist, how they got started, and if they ever had struggled to push back on. When you feel like someone understands where you’re coming from, you connect more intimately with them. And that’s what businesses want: To connect more intimately with their customers.
Stories are the future of marketing, and brand storytelling is the cohesive narrative that weaves together the facts and emotions that your brand evokes. Stories are what connect us to each other. They teach, they inspire, and they fascinate; they move.
Our brains are wired to remember stories—and what better way than to tell them to your customers!