Most entrepreneurs would love to transform your business into a brand, but it might also be the most challenging step for you to take. Creating a brand is not an easy task. However, creating a great brand with unique DNA is even more complicated. It requires you to have passion, commitment, creativity, and strategy. If you have all of them, then read on…
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Well, let's start with what it doesn't mean.
It doesn't mean you have to have a logo.
It doesn't mean you have to have a flashy website or page on Facebook or Instagram.
It doesn't mean that you have to offer free shipping or give away all your products.
It doesn't even mean that you need to spend millions on advertising (although that certainly helps).
So what does "being a brand" really mean? Well, it all comes down to one thing: having a personality. And if you're wondering how you can make your business stand out from the crowd, creating a personality is the first step!
When it comes down to it, your brand extends to yourself as a business owner or entrepreneur. It reflects your values, what you believe in, and why people should buy from you instead of someone else. Because of that, your personal values have a significant impact on how you create your brand personality.
So let's talk about how to create a brand personality for your business based on your personal values.
Your business' personality should be based on who you are as a person and what you want your company to be known for. Then, as you start to create content for your business (like social media posts or blog articles), make sure that it reflects your brand's personality. In other words, make sure that it's consistent with who you are as a person.
For example, my business partner and I started our company about years ago. We were passionate about helping e-commerce businesses create strategies that help to grow their businesses through sales and leads. As we built our business, we created an online course, blog posts, emails, and more to help enterprises to follow this fundamental principle.
To do this, ask yourself these questions:
What kind of personality do I have? Am I goofy? Am I serious?
What type of personality do I want my company to have? Am I quirky? Am I professional?
How can I incorporate my nature into the tone of my content?
You don't need to answer all of these questions at once. But over time, as you learn more about your business and the people you're trying to reach with it, it will become easier for you to figure out what tone fits best with your business.'
Be yourself, and your personality will show through in your brand. After all, the whole point of defining your brand is to express who you are or who you want to be in business--and it wouldn't be genuine if it wasn't authentic. So, when developing your brand's personality, take some time to reflect on who you are as a person; it will make the process easier!