Updated: Nov 19, 2021
If you don't invest in content marketing, your business will inevitably die maximum in three years.
Traditional marketing is becoming less and less effective every day because of its high cost and limit in reaching audiences faster, and as a forward-thinking marketer, it is your job to find better ways to reach out to a wider audience.
One of those better ways is content marketing.
What is content marketing?
According to the Content Marketing Institute
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, clearly-defined content to attract and retain a precise audience — and, ultimately, to drive profitable customer action.
Why content marketing is important?
Content marketing doesn't just initiate a conversation with your audience but it keeps that conversation fresh, helpful, and increases engagement. Content marketing is not primarily for selling or temporary, it should lead to relationship building and build brand awareness.
In addition, brands that invest in content marketing tend to dominate the search engine results page (SERP) more efficiently. Content marketing also leads organic traffic to your website which makes a cost-effective tool for marketing.
Did you know that 70% of marketers invest in content marketing? (HubSpot)
So you are wondering what could be the benefits of content marketing that is used by so many marketers?
We got answers to that as well.
Let's dive in.
3 benefits of content marketing
1. Boosts your SEO and traffic
Effective content creation is the foundation of organic search. Without killer content, you will not be able to win at SEO.
Google reward will reward you with a better ranking on SERP if you produce useful content that answers the questions asked by searchers. Friendly reminder: make sure to also fix all technical SEO issues on your website. Now create content that excites your audience and see the visitors appearing on your page.
In addition, generating backlinks from high-authority websites will increase Google's trust in your website, which is another important factor to rank higher on SERP.
Keywords, couldn't skip this part without mentioning the power of the targeted keyword you include on each piece of content. These keywords will be attracting diverse targeted traffic from people who are searching for the information that you provide. What better way to have strong ROI, huh?
All Google wants from a website to have is Expertise, Authority, Trust. With your content marketing strategy, your main goal should be establishing these three elements.
Let me explain this with one example.
When you search any topic about CRM (for example: what is CRM in marketing?) we are sure HubSpot should be one of the top brands that you will see on the SERP.
HubSpot's goal is to provide sales and marketing teams with the tools needed to build and grow remarkable customer experiences that help spin their flywheel faster. They reach their target audience by producing evergreen content that solves their pain points and builds an effective customer relationship.
HubSpot's helpful blog posts, statistics, and educational videos can gain trusted brand mentions from authoritative websites.
This is called strong E-A-T that establishes strong SEO for your website.
When a company finally decided to purchase a CRM tool, HubSpot will be their first address to visit.
To become a thought leader within an industry, when people read your article will perceive your brand as a trusted and high-authority source of information.
3. Brand Awareness
For people to be aware of your organization it's more than just your logo, it's recognition of your brand and what it represents, what benefits you deliver.
Your revenue-driving content (ads and content in the product description) is focused mainly on driving sales. However, your company's compelling content is there to provide interesting, relevant, educational, and valuable information about your company.
Content marketing is here to sell your values as a business and enhance your brand awareness rather than selling your products.
These all content marketing benefits will transform your brand that your audience can rely on when they seek information relating to your area of expertise, and a brand they will be advocating for as well.
This level of trust will encourage loyalty, brans owning this power should be considered as a thought leader.
If you want to elevate your content strategy game, get in touch is with us.