A strategic approach that helps you achieve organic growth without having to spend on paid advertising.
Whether you are an entrepreneur who has a digital store or a client-based business, then you should know that organic growth is essential for the survival of your business. Rightfully, you think that if you don't have traffic on your website, then you’re forced to pay more for traffic. As an eCommerce and Marketing advisor, I'm a big fan of paid ads, BUT every penny you invest in making your business visible is valuable to drive sustainable revenue…
This post gives you building growth journeys with a customer-first approach, a hyper-focus on tactics and strategy you need.
Let's start with the difference between organic and inorganic approaches.
So, what's the difference between organic and inorganic growth? It's an important question.
Organic vs. Inorganic Growth for Your Business
The difference between organic and inorganic growth starts with the business you have and the business you want. For instance, the most prominent challenge startups and small businesses face is growing their customer base and converting leads to revenue. At this point, ask yourself what the achievement you want to reach is?
Suppose you have a small business that should take advantage of even a small amount of investment generated through paid ads; how much can you put money aside to expand your business? Here is when we came up with designing Hyper Organic Strategy, which aims to build your brand story online and attract new customers coming to you organically.
When you make a business plan, the first thing you do is define your business's situation. Businesses of all types and sizes can benefit from strategic planning. Our needs change over time, and it’s essential to keep up with these changes. But a good plan also ensures that you continue to move forward towards your stated goal. Once you’ve defined the existing situation of your business, you can move to the next step!
To achieve success in your brand’s digital life, first, you must know the customer. It is the keystone of H.O.S. What are you selling? Who are you selling it to? How do they prefer to make decisions? Find out these answers by describing their passions and objections. Discover your target audience, creating a persona that represents every one of your internal and external customers by telling their behavior, preferences, wants, and needs. You will know how to choose the right words to help you connect with your audience.
In a world of an ever-growing number of communication channels, consumers are now looking for the broadest possible variety of means to contact brands. Being an entrepreneur, one of your goals should be the defining methods to deliver your message and see the people are sharing it... Ensure you provide your notice in an easily and quickly accessible format that speaks directly to them and answers their problem.
The next step is finding the best channels to deliver your message. You’ve worked so hard to create a powerful, valuable product. Now you have to get it in front of the right people. From blog posts to infographics to white papers, businesses today are looking at organic content marketing as a smart way to drive traffic, engage with customers, and build brand loyalty. But where do you start?
The Power of Organic Content and CMS
Meeting consumer demand with the right content strategy is a crucial aspect of a brand. Creating original content for your brand and improving your presence on the web is the best way to make your brand recognizable and stand out among its competitors. Creating original content for your brand and enhancing your presence on the web is the best way to make your brand recognizable and stand out among its competitors.
When you think of your business and its brand name, it should tell a story that connects with your consumers and gives them valuable insights into what you’re all about. Now you know what inspires you to create a content strategy!
CMS (Content Marketing Strategy) works for any industry, product, service, or brand. I get asked all the time what the best practices for content marketing are. There is a lot of information on the internet on how to run a successful content marketing campaign. To make this a reality, there are endless lists that include free content creation apps waiting for you. Even the most creative marketers have some content marketing best practice rules that you can follow to succeed.
Step 1 - Discover
There is probably no more important single decision you will ever make in marketing than choosing what kind of content to use to tell your story. Content is king. But content is king only if it's useful, valuable, relevant, timely, consistent, entertaining, persuasive, thought-provoking, inspiring, or educational. There are lots of different content forms. But, again, only practical, valuable, relevant, timely, consistent, entertaining, persuasive, thought-provoking, inspiring, or educational content forms help you build and protect your brand. To find out, first determine your goal -- "What you want to achieve with your content." Then, choose how the content fits into your overall strategy. And, finally, consider which type of content will help you accomplish your goal.
Step 2 - Target
Before figuring out what it offers, a business has to solve a problem and figure out who it wants to serve. You have to think about the people you want to reach as customers, not just as numbers. You have to find out what they need, not just what they want. You want people to feel something when they read your words. You want them to stop and think and, if they elect, to link to or share your work.
Perhaps the best way to start is with research. Make a list of the characteristics your ideal customer has. You have to know your audience before you can target them effectively with your marketing.
Now, write a brief, personal, human description of who you are. Remember that at this point, you're selling yourself. You're telling your audience, "I want to work with you. Please take me seriously!
Step 3 - Engage
A customer's "journey" begins long before a purchase decision. If you think about this for a second, it kind of makes sense. Every day, your customers are bombarded with information, advertisements, and offers. They have already known what makes them prefer you. You should worry about the formula that shows you the way make them speak with you.
Engagement is not a one-way street; it requires an active dialogue between you and your target audience. A critical factor in engagement is trust. Trust is what makes customers willing to interact with your business, whether that's downloading your app or engaging on social media.
There are several reasons why your audience might not be engaging with you. You may be posting too often, or your content may not be relevant to the audience you are trying to reach. It is also possible that your content is excellent, but no one sees it. To find out what's wrong, you need to check the basics. Do you have a clear call to action? Is your headline enticing enough? Is your content straightforward for people to share?
Step 4 - Convert
Conversion is the final stage of your sales process. Customers may visit your website several times before making a purchase. Each time they return to your website, they are presented with different sales messages and calls to action that may influence their buying decision. The more people you have visited your website, the more chances you have of making a sale. Therefore, you must create a conversion path for your visitors to take, starting with initial interest and a completed sale.
There is a simple way to do this, and it is called "inbound marketing" the basic idea behind inbound marketing is that you attract customers interested in what you have to offer. Instead of spending money on advertising campaigns that force people to take notice, you focus on creating content that naturally attracts interested customers.
The internet is an amazing tool that can help you reach your potential audience. However, there's a lot of competition out there, and it's not easy to get noticed. You must make sure that your business stands out from the crowd, and you must provide something of value to your target audience if you want them to do business with you!
This is a known list that people always have many things to talk about, but some are rewarded. As its name signifies, Hyper Organic Strategy includes more than predictable advantages, bonding you and your business and is the most incredible way to create unity.
We know that who has followers behind themselves feels powerful.
To your success!