You're stuck in the past. This is why your business hasn't had a WIN since the pandemic. We've entered a new marketing era so now it's time to take advantage of it and grow your business. Here are 3 of the most powerful advertising trends of 2021. Let’s go over them...
Video Content
Everyone's screen time has skyrocketed. According to eMarketer, the average US adult
spends 3 hours and 43 minutes on their mobile devices. So you can easily take advantage of this on multiple levels.
There is no doubt that video content will guide all marketing and advertising activities not only for 2021 but for the foreseeable future.
The benefits of video contents are remarkable for competitive eCommerce sites who want to increase sales traffic by gaining mobility. While competing with large-scale companies, you can produce amazing video content, attract attention in this competitive era and get effective results with less cost.
Online Shopping
I think nobody has any objection that online shopping is convenient. At this point, the first thing we should mention is that customers accept online shopping activities as an experience. That's why this year, it will be of great importance for brands to make online shopping more personal and create a local, offline store feel.
BUT WAIT! THERE'S MORE!
Investing in the online shopping experience (making the site / app interface easy, engaging, fast, smooth, entertaining) gives the customers enjoyment even if they're just browsing. It will improve your Search Engine Optimization (SEO).
We know that a brand that receives positive consumer feedback is always ahead of other brands that spend millions on advertising.
Many companies have increased their user experience to include Customer care applications.
Why Customer service applications?
Customer care applications are critically unique for project development. They solve both existing and potential customers' problems and establish a secure relationship.
Successful customer relationship management (CRM) plays a vital role in the growth of eCommerce sites in the long term.
Thanks to these applications, it is possible to have the opportunity to personalize the customer experience by providing a much better service than your competitors, thus creating a competitive advantage.
These applications will be the star that shines your eCommerce site this year by enabling continuous interaction, allowing you to respond with multiple visitors simultaneously. Not to mention, super easy access through mobile devices.
Augmented Reality
eCommerce brands can reduce their return rates with modern technology, like Augmented Reality (AR), which prepares the ground for consumers to try products belonging to the brand in the eCommerce store using their devices' cameras.
Brands that can identify and invest in technologies that run on human and personal experiences between this science and algorithm dependency have a higher chance to make an unforgettable impression in 2021.
Conclusion
2021 has brought many innovations to us. Nothing will be the same! Various reasons are underlying this view. This duration has shown that a different world may exist, and we are now very close to this new age.
Using these trends and technologies to your advantage takes your business to the next level.
Video content is still the most efficient mode of advertising, especially now that everyone's looking at screens more than ever.
Investing in your company's online store, whether it's developing an app or a website, influences your customer's relationship with your brand, and it's reputation. This includes integrating technologies that elevate the customer experience in your e-store, like AR.
There are new developments everyday in the world. Try and integrate some of these new trends into your business today.
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