412 Food Rescue, a non-profit organization based in Pittsburgh, Pennsylvania, works with food retailers to prevent surplus food from going to waste. The 412 Food Rescue team needed to recruit more volunteers to deliver food from places with food surplus to people experiencing food insecurity.

With the new Google Analytics, they were able to look at data across platforms, web and app, to understand the full journey of their users and optimize their marketing strategy to acquire more volunteers. They’ve been able to cut their reporting time by 50%, which has freed up their already limited staff to grow their impact throughout the community and expand to new cities.

Contrary to popular belief, Lorem Ipsum is not simply random text. It has roots in a piece of classical Latin literature from 45 BC, making it over 2000 years old. Richard McClintock, a Latin professor at Hampden-Sydney College in Virginia, looked up one of the more obscure Latin words, consectetur, from a Lorem Ipsum passage, and going through the cites of the word in classical literature, discovered the undoubtable source. Lorem Ipsum comes from sections 1.10.32 and 1.10.33 of "de Finibus Bonorum et Malorum" (The Extremes of Good and Evil) by Cicero, written in 45 BC. This book is a treatise on the theory of ethics, very popular during the Renaissance. The first line of Lorem Ipsum, "Lorem ipsum dolor sit amet..", comes from a line in section 1.10.32.

The standard chunk of Lorem Ipsum used since the 1500s is reproduced below for those interested. Sections 1.10.32 and 1.10.33 from "de Finibus Bonorum et Malorum" by Cicero are also reproduced in their exact original form, accompanied by English versions from the 1914 translation by H. Rackham.