PROJECT INFO

SilverLiners

SilverLiners is an alternative indie band from Turkey. They have been aiming big since their foundation back in 2014 with a single goal on their mind: to spread their music all around the world.

The band came to us in need of a brand new website. In addition, they wanted us the help them with their upcoming crowdfunding project, so that they could have the needed funds to record and produce their upcoming album.

As DigiBros Agency, we took this as an interesting challenge as well as a valuable addition to our portfolio.

One of the first services we gave them was web design. We built their website from scratch with the following features:

  • The website was created to be mobile friendly and responsive.
  • The website showcases the photos and the videos of the band.
  • The website showcases the releases of the band and the respective links help the viewer reaching out the platform to listen to the songs.
  • The website lists down all of the past gigs as well as the upcoming ones.
  • Viewers can follow the respective links to see the social media accounts of the band.

We created the website in an SEO compatible way. Due to the on-site SEO application, the website is far more visible on related Google searches.

PROJECT CONTINUED

The next project we worked with SilverLiners had been their crowdfunding project for their upcoming album.

Throughout the campaign we:

  • defined all the necessary strategies regarding the campaign.
  • set dedicated social media accounts for the campaign up and ran these accounts on behalf of the band.
  • wrote all the texts for social media posts, for the campaign page on fongogo.com (the Turkish crowdfunding site on which the campaign was held).
  • ran their social media ad accounts and increased the traffic on their social media pages and accounts.
  • wrote the script for the promotional video of the campaign and produced it with our partners.
  • created e-mail marketing strategies in order to reach out to music writers, broadcasters and music pundits in Turkey: as a  result, we managed to create media coverage on music blogs, national newspapers and popular social media accounts with high numbers of followers and made the campaign viral in Turkey.

To have a look at the campaign page, please follow the link below:

https://fongogo.com/Project/silverlinersin-everlasting-peace-adli-ilk-uzuncalarini-destekle

THE RESULT

As result, we helped SilverLiners reach and go over their goal of collecting 23000 TL of a fund with the following outcomes:

  • The campaign was backed by 107 supporters, with a total fund of 23475 TL.
  • The campaign reached its target 3 days before the deadline and kept on getting more support from the followers until the deadline.
  • Dedicated Instagram account of the campaign gathered MORE followers than the number of actual followers of SilverLiners’ official Instagram account.
  • In the last week of the campaign, more than 3.000 people visited the Instagram account of the campaign.

All in all, the campaign went VIRAL in Turkey, created a big noise in Turkish alternative music scene and enhanced SilverLiners’ fan base, especially on digital platforms.

Project Team

Dogancan ‘Doc’ Ertas — Digital Strategist & Lead Copywriter
Fırat Sivrikaya— Lead Web Developer
Kaan Erdem — Account Manager & Digital Strategist
Hilal Erdem —Brand Image Consultant
Toykan Tansoker – Social Media Specialist

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